It's tacky. The Introduction Should Pack a Punch. You wouldn't buy a newspaper if it were just a bunch of plain words, no pictures, and no headlines. Don't save the best for last by burying your best article in the back end of your newsletter. Put it right on the front page. If you draw readers in, they're more likely to flip through the entire issue.
Stay Away From the Sales Hype. Your newsletter is supposed to be informative, not a booklet full of advertisements and exclamation points. If the stories in your newsletter are well-written, there will not be a need to tell consumers your products and services are better.
They'll see it for themselves. Is it engaging? Is it informative, or shareable via social media? If done correctly, your newsletter can actually become a great marketing tool that can spread via your subscriber list to many other people. Write in Third Person When Possible. All stories should be written as a third party observer. Take a look at newspaper and magazine articles for prime examples. However, there may be times when this is not appropriate.
For instance, if you are someone who is a motivational speaker, or have personal success stories to share, it would seem odd to speak about yourself in the third person. You need to evaluate this based on your current business model.
Write in a Conversational Tone. Talk to your customer, not at them. Don't use big words when smaller ones will do.
It is an informal way of communicating, and you are more likely to get a response if you treat it in this way. What they lack is the lack of knowledge to make a successful creative newsletter. Read this article to find out what constitutes a good newsletter, along with 11 amazing tips on how you can build the most creative newsletter. Aug 29, Undoubtedly, it stands on the pillars of an excellent newsletter.
What constitutes a click-worthy creative newsletter though? What gets people to open and read one? How is the strong connection established through an online readable document? The answers to these questions lie in the sole factor of human psychology. It is always a great combination of eye-catching graphic elements, compelling copy, and powerful CTAs that get subscribers to click.
Companies have often experienced high unsubscribe rates after a certain point of time in their email marketing campaigns. And, there may be several reasons for that, one of which is definitely a lack of creative inducement. It takes more than just pretty fonts and big words to get people to click-through into your website.
More importantly, it takes a winning email marketing strategy and an efficient email marketing solution to reach out to customers and influence their purchase decision. As mentioned before, a good email marketing strategy is what forms the foundation of a creative newsletter. Depending on the objectives of individual campaigns, newsletters can be created using intelligent email marketing software solutions. An email newsletter is essentially a digital document talking about various things including news, updates, tips, offers, deals and more pertaining to a brand.
They are typically used for different purposes including increasing engagement, gaining more subscribers or followers, improving sales, promoting products or services, promoting events, generating more website traffic, etc. They are usually a part of email marketing campaigns and can be sent on a daily, weekly, monthly, or even quarterly basis depending on the objectives of the campaign. Copy: The copy or the body of the newsletter is perhaps the most powerful and significant element that contributes towards its effectiveness.
When writing the content, you need to carefully think about the purpose of the letter and craft compelling text using powerful words and solid persuasive facts. Nothing beats the influence a great piece of content can deliver. When writing copy you must also remember to be clear and concise. You also need to utilize customer profile information to provide personalized content.
As we all know by now, the more personalized and fine-tuned a message is, the higher the chances for them to click through. Visual Elements: The second element that contributes greatly to the success of an email newsletter is aesthetics, that is, the graphical composition of the newsletter.
There are scientific and logically formed combinations of colors, fonts, shapes, and other creative elements proven to appeal to the human mind and eye.
Granted, as an entrepreneur with no real knowledge about graphic design, you may not know of the science of creating visually appealing content. This is why you have top-notch email marketing software solutions out in the market, ready to take care of it for you. For example, Mailsend is one of the most efficient and thoughtfully created email marketing solutions available today.
It comes with a built-in drag-and-drop newsletter builder where you can easily put together different elements like pictures, fonts, text, buttons, icons, and more to create an attractive newsletter.
For small business owners and entrepreneurs that are just starting, it also provides an array of tried and tested newsletter templates where you can easily edit elements like text and heading to roll out a creative newsletter. It eliminates the need for marketers to create a newsletter from scratch. It also allows business owners to make amazing newsletters without the help of an expensive graphic designer.
To make newsletters more engaging and inviting for subscribers it features a form builder as well with which you can collect responses or receive feedback, create surveys, offer contests for subscribers to participate in, and more. Apart from newsletter creation, Mailsend also comes with a simple drip campaign builder where you can visualize, plan and create effective email campaigns.
You can create appropriate attractive newsletters to complement your email campaigns and combine the two to set your email marketing plan in action. In addition to email campaigns, Mailsend also helps prepare important reports and metrics such as open rates and click-through rates that are crucial for growth. It also provides essential integrations with SendGrid and Mailgun to ensure deliverability.
Subject Line: The third and perhaps the most crucial element that directly affects the open rate of an email is the subject line. Needless to say, you need to be as clear, concise, and as persuasive as possible with your subject. A creative newsletter offers an irresistible urge to open the email and view the content.
This means that the subject line should also serve as a short preview of the email content. It should ideally provide a glimpse of the value that they are likely to receive from the email. Per the latest trend of hyper-personalization in email marketing, you can utilize dynamic email content on the subject line to make it more resonating and relatable to customers.
You can use website user analytics and cookies to gather specific subscriber information to provide exactly what your subscribers want to hear from you. Each email newsletter created with personalized content and visually appealing graphics is sure to convert into a sale if it offers the right deal to the right customers at the right time. Sales and marketing coach Jose R Rosado spells out his detailed step-by-step guide on how you can create a winning email newsletter in this post.
Now, we know what makes a good newsletter, here are 11 tips on how you can build the most creative newsletter. Choose the Right Email Marketing Tool: The most important step to ensuring that your emails are effective is to get an efficient email solution that compliments your email marketing strategy and your team's needs. Most companies make the mistake of choosing a solution that is merely popular or one that comes with the most features. However, what you need is a combination of value and practicality.
For example, if your company is in an acceleration stage, then you will need a solution that is easy to scale and handles load well. Similarly, if your team is working on a remote basis and is scattered across the country, then you will need a cloud-based email solution instead of an on-premise one.
In terms of creativity, if you are just starting and you cannot afford to have a design team in place, you can deploy a solution that offers good email templates to start with and is also easy to use, like Mailsend. This way, you need to consider your specific state of affairs in business, prioritize your needs in terms of features and choose a solution that best fits your business model. It will only confuse your subscribers and make them bounce.
Decide on a single and solid primary goal for each newsletter instead. The success of your email campaigns is highly depends how on how well you have understood your customer and their buying behaviour.
Before you curate any email campaign make sure that you are rightly aware about whom you are writing this email to, their background, why did they subscribe, and what would be their expectation from this email. Email marketing is more than just sending a promotional or self-promoting mails.
By sending them email messages frequently will keep them engaged and thus helps you to develop a strong customer relationship. Make sure you don not keep long gap of one or two months as it these time lapse may tend users to forget why they subscribed or they might even mark you as spam or unsubscribe you for the same. For a successful email marketing you must think beyond just sending a few occasional sales or promotional emails.
Make sure your email campaigns are not full of self-promotion. Keep your readers interested by including informative or entertaining or problem solving content in your email message. If your email content is focused on your customers interest then they are more likely to share the same on social media too. Irrespective to whatever email marketing services you use, make sure that you create a template design meeting your business and marketing requirements. Whichever email marketing service you choose, set up template designs for the types of emails you send.
Popular email marketing services like MailChimp, Constant Contact, and others allow you create and save your template designs. For sending an email newsletter on a regular basis, make sure that the template includes your company logo, colors, and font style in order to give professional look.
By including social media icons of your networks in your email message, you allow your audience to connect with you in more than one way.
You can place your social media buttons, links to your website, email address and other contacts either at the bottom or on your right section of your email message.
Make it easy for your email readers to interact with you via their smartphone by ensuring your emails are mobile friendly. The main objective of sending an email to your customers is to stimulate them to take desired action like follow you, share your content, register for free trial, or participate in contest.
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