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When the researchers ran the numbers, they found evidence to support the first part of their hypothesis: greener companies did receive more coverage for spills. A one-point increase in the Environmental Strength score resulted in a 25 to 35 percent greater chance that a spill would be covered. Surprisingly, however, they also found that companies with the lowest CSR scores were more likely to be reported in the press when they had a spill. To explain why companies with a poor CSR record make a convenient target for the media, the authors turned to sociological studies.
These show that readers like unexpected news—explaining why accidents at the greenest companies were widely covered—but those same readers also find comfort in stories that conform to already-held beliefs.
Therefore, readers might find interest in an oil spill by a company like BP, which for years portrayed itself as a leader in environmental concerns; but they might also find interest in an oil spill by ExxonMobil, demonized by some for its environmental lapses.
The companies in the middle, meanwhile, received a pass since their neutral rankings don't fit into an easy narrative. To test the second part of the insurance hypothesis—that companies with higher CSR scores garner more favorable coverage when spills were reported—the researchers performed a textual analysis of the newspaper stories, mining the text with software that ranks the tone of the words used in a given story.
When they added up the scores, however, they found no difference in the tenor of the coverage for greener companies. Namely, it answers the following questions: what does IB mean? Why is it important and what makes it different from conventional branding?
What are its types? What is the future of IB? This is a conceptual research paper that builds on the author's vast expertise and knowledge of the Islamic market and Islamic marketing and branding practices, ethics, and motivations to answer the various research questions. Although IB is qualitatively different from conventional branding, international branding experts still view it from the same perspective and, therefore, use conventional branding techniques when branding to Muslims.
The motivations to underlying IB are not fully appreciated and the concept remains bound by an abstract understanding of Halal and Haram. This is a conceptual paper and, as such, it is subject to the same limitations surrounding similar conceptual academic works.
The civil-rights leader stated, "Life's most persistent and nagging question is 'What are you doing for others? Smart words. And as it turns out, kids are actually hardwired to be considerate and kind. And their sense of doing good develops as they grow.
Next, they do so because they get praise. Finally, they begin to anticipate the needs of others, and it becomes intrinsically rewarding to do nice things for people in their lives.
Bottom line: Kids want to help. And as parents, it's our job to nurture and guide a child's natural inclination to pitch in so it becomes a lifelong habit. Try out a few of these simple ways to nudge your kid's helping gene.
When a friend gets sick or a local family falls on hard times, grown-ups know what to do. They send flowers, bake casseroles, and pass the collection plate at church. Get your kids involved in these projects. Ask them what they'd like to do to help out, or suggest arranging the bouquet, layering noodles in the lasagna pan, or collecting cans of food.
And when you drive over to deliver the gifts, take your kids along. They'll find out firsthand how good it feels to brighten someone's day. This is also a great opportunity to talk about being on the other side of the good-karma equation—ask them whether they remember when someone did something nice for them and how it made them feel. Teach your kids to see the abundance all around them and to think of people to share it with.
When your rosebush explodes in bloom, invite your child to snip a few buds and take them to her teachers. Is his shelf overflowing with books? Suggest he donate a box to the library or a local family shelter. Package up leftover soup or cinnamon rolls, and take them to an elderly neighbor.
Even if something drops by mistake, make a point to pick it up.
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